Writing Style Guidelines | Marketing and Public Relations

Writing Style & Voice

Our community is diverse and wonderful. We want anyone seeking education to feel welcome and not intimidated. Remember that your audience could be a 15 year old high school student or a 65+ year old retiree. They could’ve grown up in Eugene or in Togo. Our language should be accessible to everyone, reflecting our commitment to our students.

Tips

Follow AP Style
Use second person ("You can register here" instead of "Students can register here")
Balance friendliness with authority. Aim to be conversational but knowledgeable.
Use as few words as possible. Strive for concision, simplicity, and readability.

Writing Style Guidelines from A to Z

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

A

abbreviations

Spell out unfamiliar abbreviations on first use, and then casual or shortened references are usually preferable to abbreviations. With most abbreviations composed of capital letters, it is not necessary to use periods after the individual letters: two exceptions to this general rule are degree names (B.A., M.S., Ph.D.) and when abbreviating "United States" ( U.S. ).

academic departments

Lowercase the names of academic departments except those that include a proper noun. Examples:

history department
English as a second language

academic terms

Lowercase fall, winter, summer, spring.

academic titles

Capitalize and spell out formal titles such as president or chair when they precede a name. Lowercase elsewhere. Example: President Barack Obama; Obama, the president…

accessibility statements

Every class syllabus, major publication, posted information or announcement/publication for Lane events or activities should include an accessibility statement.

accreditation

Lowercase unless part of an official report name. Examples:

Lane completed its three-year accreditation review.
Lane submitted its Year Seven Self Evaluation Report

acronyms

Avoid acronyms unless they are familiar or if the full name is cumbersome. Spell out most acronyms on first use, and use casual or shortened references instead of acronyms when possible. Example: A valuable source of information about Lane polices can be found on our website in the College Online Policy and Procedure System (COPPS).

addresses

Spell out all words unless short on space. The Lane mailing address is 4000 East 30th Avenue, Eugene, Oregon 97405.

adviser or advisor

Both uses are acceptable.

affirmative action statement

Use the full statement when there’s space. Shorter versions are acceptable when space is limited, see the Affirmative Action and Equal Employment Policy for current text and information.

alignment/justification

Text in paragraph form should be left justified in nearly all circumstances, since this is the convention and it makes text easy to read. Fully justified text that is aligned on both the left and right sides should be avoided because it usually causes very uneven and awkward spacing between words.

a.m., p.m.

Lowercase, with periods. The terms a.m. and p.m. stand for ante meridiem, meaning "before noon," and post meridiem, meaning "after noon." For more information, also see the entry for "time" in the A to Z section.

ampersand

(&) Use an ampersand only in graphs or tables where space is too tight to allow for the word "and" or when the ampersand is part of an official company name.

athletic teams

Capitalize teams, associations and recognized nicknames: Red Sox.

B

board: Capitalize when an official name of a specific board and use all lowercase for casual references. Example: The board at Lane is the Lane Community College Board of Education.
boardroom: One word. Capitalize when referring to a formal room name. Example: Meetings of the board take place monthly in the Boardroom, Building 3.
boldface: Text in bold works well for headlines and section headings. Avoid using in sentence text, and do not boldface individual words in a paragraph for emphasis.
branding: This term refers to the consistent use of a distinctive look and message to differentiate one organization from another (similar to how cattle brands designate a particular herd). Effective branding assists the reader in understanding the organization and the message. Lane's branding efforts consist of the content and style of our messages, our logo, fonts, and colors, and a family of design features that are used consistently.
building: Never abbreviate. Capitalize the proper names of buildings, including the word building if it is an integral part of the proper name. Example: Building 18, Room 101.

C

center

capitalize the formal names of places, e.g.: Robert L. Ackerman Tutor Center; Academic Technology Center.

chair

Lowercase unless part of a formal title preceding a name. Examples:

The chair called the meeting to order.
Board Chair Tony McCown called the meeting to order.

city

Capitalize city if part of a proper name, an integral part of an official name, or a regularly used nickname: Kansas City, New York City, Windy City, City of Light, Fun City. Lowercase elsewhere: a Texas city; the city government; the city Board of Education; and all city of phrases: the city of Boston. Capitalize when part of a formal title before a name: City Manager Francis McGrath. Lowercase when not part of the formal title: city Health Commissioner Frank Smith.

class or course titles

Capitalize official course titles and do not enclose in quotation marks. Example: Farrah excelled in French 103.

college

Capitalize the word "college" when part of a proper name; use lowercase in other uses. Example: Anne-Marie Littlesong has chosen to go to college at Lane Community College.

collegewide

One word, not hyphenated, based on similar words like statewide or nationwide.

committee names

Capitalize formal, ongoing committee and council names and use lowercase for casual references. Examples:

Safety Committee
Planning and Institutional Effectiveness Committee
Academic Program Review Oversight Committee

contractions

Contractions evoke a casual, conversational tone in writing, and, as a result, they are an advantage or disadvantage depending on context, purpose, and audience. Contractions are recommended for Lane marketing publications, but they are typically discouraged in academic discourse and journalistic publications.

cooperative education

Capitalize when referring to the department at Lane. Hyphenate the abbreviated form to distinguish co-op ed from a coop used for chickens.

coordinator

Lowercase

council names

Capitalize formal council and committee names and use lowercase for casual references. Formal councils at Lane:

College Council
Diversity Council
Facilities Council
Finance Council
Learning Council
Student Affairs Council
Technology Council

course titles

Capitalize official course titles and do not enclose in quotation marks. Example: Farrah excelled in French 103.

D

dash

Put a space on both sides of a dash in all uses except the start of a paragraph and sports agate summaries. Example: Through her long reign, the queen and her family have adapted – usually skillfully – to the changing taste of the time.

data

Normally plural. A plural noun, it normally takes plural verbs and pronouns. See the collective nouns entry, however, for an example of when data may take singular verbs and pronouns.

days

of the week Capitalize. Avoid abbreviating, except in tabular formats, and then use the first three letters but no period.

dates

Use numbers without "st," "nd," "rd," or "th." Use day of the week, comma, then month, date, comma, and finally, year when needed, followed by a comma or other punctuation mark (most often a period). Month-year combinations don't require commas. Use an apostrophe to indicate numbers from a year that are left out (the year '99). There is not an apostrophe before an "s" (1990s). Separate dates involving spans of time with an en dash (2000-05).

decision-making

it’s hyphenated

degrees

The various degrees are all lowercase when spelled out. Use an apostrophe in associate's degree, bachelor's degree, and master's degree. Use abbreviations only in tabular or non-sentence material or when there are credentials to cite for multiple people. When using abbreviations, use only after a full name, set off with commas, and punctuate with periods (this is one of the exceptions to the general rule against using periods in an abbreviation). Example: Leah McDonald, M.S., will talk about requirements for the associate of applied science degree.

desktop

Use one word whether referring to a computer monitor or to the top of a desk.

doctorate

Preference is to spell out; if you do abbreviate, use periods. Examples:

He has a doctorate in educational psychology.
Jim Smith, Ph.D.

domain name

A domain name is an address for a website, based on a conventional system. Most American domain names are in the form of "server.organization.type," while non-US domain names use the format "server.organization.country." Lane's domain name, or URL, is www.lanecc.edu.

department and division names

Capitalize official names of divisions and departments. Lowercase the words department and division unless they are part of an official name. Most department names do not include the word department as part of the title.

distances

Always use figures: He walked 4 miles.

document names

No quotes around the name of a work that is primarily reference material, but enclose the chapter title

E

email: The standard at Lane is to use "email" (lowercase). Use a hyphen with other e- terms: e-book, e-business, e-commerce .
equal opportunity: statement The full length statement is best to use, see the Affirmative Action and Equal Employment Policy for current text and information.
event themes: enclose in quotes
ExpressLane: This is the name of Lane's online registration system, and the name should be used with a capital "E," a capital "L" and no space between the words "Express" and "Lane."

F

fiscal year: A 12-month period used for accounting purposes. Spell out the words fiscal year on first use; may abbreviate to FY in subsequent uses using the last year of the period. Example:
fiscal year 2017-18 and FY18
fonts: I t is recommended that Lane's fonts—Goudy and Univers—be generally used for printed publications. For the web we have set the default fonts in the .css style sheets so there is no need to plan what font to use. Use the heading styles preset in the edit interface for section headings. Italics can be difficult to read on computer monitors, so use italics sparingly if at all.
forms: Lowercase names of forms. Example:

curriculum approval form

full time: , full-time, FTE There is a hyphen when used as a compound modifier only. There is not a hyphen when a noun. FTE is an accepted acronym for full-time equivalent; spell out first reference with FTE in parenthesis. Use figures with FTE. Example: Chang has a full-time job (1.0 FTE), and Davis-Wallinsky works part time (.6 FTE).
fundraising: one word

G

GED: An accepted acronym for General Educational Development. There is no need to spell out on first use.
GPA: An accepted acronym for grade point average. There is no need to spell out on first use.
governance manual: Lowercase.
governance system: Lowercase.
governmental names: FULL NAME: Capitalize the full proper names of governmental agencies, departments and offices: The U.S. Department of State, the Georgia Department of Human Resources, the Boston City Council, the Chicago Fire Department. WITHOUT JURISDICTION: Retain capitalization in referring to a specific body if the dateline or context makes the name of the nation, state, county, city, etc. unnecessary: The Department of State (in a story from Washington), the Department of Human Resources or the state Department of Human Resources (in a story from Georgia), the City Council (in a story from Boston), the Fire Department or the city Fire Department (in a story from Chicago). Lowercase further condensations of the name: the department, the council, etc. For additional guidance see assembly; city council; committee; Congress; legislature; House of Representatives; Senate; Supreme Court of the United States; and supreme courts of the states. FLIP-FLOPPED NAMES: Retain capital names for the name of a governmental body if its formal name is flopped to delete the word of: the State Department, the Human Resources Department. GENERIC EQUIVALENTS: If a generic term has become the equivalent of a proper name in popular use, treat it as a proper name: Walpole State Prison, for example, even though the proper name is the Massachusetts Correctional Institute-Walpole. For additional examples, see legislature; police department; and prison, jail. PLURALS, NONSPECIFIC REFERENCES: All words that are capitalized when part of a proper name should be lowercased when they are used in the plural or do not refer to a specific, existing body. Some examples: All states except Nebraska have a state senate. The town does not have a fire department. The bill requires city councils to provide matching funds. The president will address the lower houses of the New York and New Jersey legislatures. NON-U.S. BODIES: The same principles apply. Capitalize the names of the specific governmental agencies and departments, either with the name of the nation or without it if clear in the context: French Foreign Ministry, the Foreign Ministry. Lowercase the ministry or a similar term when standing alone.

H

head count: two words
homepage: Use as one word, since conventional usage seems to be heading that way, although it is not unorthodox for it to be two words. We have one homepage (the first page of the site) and other pages are web pages. Web pages for departments should be referred to as "department web pages on the Lane website" rather than "department websites." Lane's homepage is designed to present a pleasing entrance, allow visitors to quickly find what they are looking for, and to promote key messages and provide information about important dates and upcoming events.

I

initiative names: Lowercase. Example: institutional learning outcomes.
in-service: One word, hyphenated. Can be an adjective or a noun.
institutional learning outcomes: Lowercase
Internet: Capitalize; it is a recognized proper name.
IT: Spell out on first use, then can use acronym:
information technology
IT
italics: Avoid using italics on web pages as italicized text tends to be less readable on computer monitors. Italics are acceptable for selected use in paper publications.
its and it's: To differentiate between the contraction and the possessive form, only use an apostrophe when "it's" is a contraction of "it is" or "it has." When using the possessive form of the word, omit the apostrophe.

J

justification/alignment: Text in paragraph form should be left justified in nearly all circumstances, since this is the convention, and it makes text easy to read. Fully justified text that is aligned on both the left and right sides should be avoided because it causes very uneven and awkward spacing between words.

K

keyword: When it refers to an online search, the convention is to use this term as one word.

L

Lane Community College: It is preferred to use the full name of Lane initially, and then "Lane". Avoid general use of "LCC," although "LCC" may be used in tables or when using "Lane" could be unclear to readers.
legibility: We communicate best when our audience can see or hear what we are saying, so consider legibility when designing for print or the web. Choose sans serif fonts for the web (such as Verdana) because they are easier to read onscreen than serif fonts (such as Times). In addition to choosing fonts for legibility, you should choose text colors and backgrounds that provide sufficient contrast for text to be clearly legible.
L Number: Always spell as "L Number", and not "L-Number", "L#", "LNumber", or other variants.
logo: A logo is a designed name, symbol, or trademark that is used consistently to represent an organization, business, or product. Our logo is the official mark of Lane. The logo is the only logo that should be used to represent Lane's departments and programs. Departments may not use a separate logo unless they have a unique need and special approval has been given by Marketing and Public Relations. As the official symbol of Lane, the logo needs to be used in a consistent manner and should not be altered in any way.
longhouse: When referring to a Native American building, use one un-capitalized word.

M

money

Monetary amounts should be shown as numbers rather than in word form. Spell out, in lowercase, the word "cents" for amounts less than a dollar. Use the dollar sign ($) and decimal system for larger amounts. Examples: The general ticket prices are $5 for general admission and $3.50 for students. Programs cost 75 cents.

months

Capitalize and spell out. In tabular format, use the first three letters of each month without a period.

When a month is used with a specific date, abbreviate only Jan., Feb., Aug., Sept., Oct., Nov., and Dec. Spell out when using alone or with a year along.

Examples:

Oct. 19, 1964
October 1964

N

names, common nouns

Lowercase. Examples:

institutional learning outcomes spring
college summer
board fall
coordinator winter
department term
program program review process

names-committees, councils, teams

Capitalize official college committee and council and team names. This list is not complete.

Academic and Student Affairs Leadership Team Academic and Student Affairs
Academic Program Review Oversight Committee
Academic Requirements Review Committee
ADA and 504 Compliance Committee
Animal Support Committee
Assessment Fellows Program
Assessment Team
Budget Office
Campus Community Emergency Response Team or C-CERT
Career Technical Coordinating Committee
Classified Professional Development Team
College Council
Cultural Competency Professional Development Committee
Curriculum Committee
Emergency Planning Team
Executive Team
Facilities Management Team
Fall In-service
Finance & Administration
Finance & Administration Leadership Team
Governance Subcommittee of College Council
Information and Academic Technology
Institutional Effectiveness Committee
Institutional Research or IR
Lane Board of Education (do not capitalize casual use: board of education or board)
Lane Budget Committee
Lane Student Government Association
Peer-to-Peer Administrative Support Network
School of Arts and Sciences
Strategic Directions Report
Student Affairs
Student Affairs Council
Sustainability Committee

names, event

Capitalize the names of recurring events. Examples:

Academy Awards
Fall In-Service
Spring Conference

noncredit

One word with no hyphen. Words beginning with the prefix non- do not need to be hyphenated in most cases.

numbers in fractions

Use a hyphen when fractions are expressed in words and use numbers rather than words for mixed numbers. Example: In the survey, one-third of the respondents gave a score of 4 1/2 or better.

numbers in ordinals

Spell out first through ninth, unless part of a formal name or title, and use numbers for 10 and up. Example: Vijay was a surprising third in the 3,000 meters while Sammy finished 12th.

numbers in ranges

Use an en dash to indicate ranges. Example: They estimate that 200–300 students will attend the event.

numbers in ratios

Use figures and hyphens with no spaces or figures and a semicolon. Example: Yamashita used a ratio of 2-1, whereas a 5:3 ratio was used by Donaldson.

numbers in sentences

Spell out numbers at the beginning of a sentence except for years. Avoid starting a sentence with a number; when unavoidable, spell out the number. Example: Forty students enrolled last year and 60-70 are expected this year.

numerical series

Use a hyphen not an en or em dash

O

online: The standard version at Lane is one word without a hyphen.
organizations and institutions, names: Capitalize the full names of organizations and institutions: the American Medical Association; First Presbyterian Church; Harvard University, Harvard University Medical School; Retain capitalization if Co., Corp. or a similar word is deleted from the full proper name: General Motors. INTERNAL ELEMENTS: Use lowercase for internal elements of an organization when they have names that are widely used generic terms: the board of trustees of Columbia University, the history department of Harvard University. Capitalize internal elements of an organization when they have names that are not widely used generic terms: the General Assembly of the World Council of Churches, the House of Delegates of the American Medical Association. FLIP-FLOPPED NAMES: Retain capital letters when commonly accepted practice flops a name to delete the word of: Harvard School of Dental Medicine, Harvard Dental School. Do not, however, flop formal names that are known to the public with the word of: Massachusetts Institute of Technology, for example, not Massachusetts Technology Institute. ABBREVIATIONS AND ACRONYMS: Some organizations and institutions are widely recognized by their abbreviations: GOP, NAACP, NATO. For guidelines on when such abbreviations may be used, see Associated Press Stylebook individual listings and the entries under abbreviations and acronyms and second reference.

P

PC

Avoid using "PC" because it is a loaded term, with so many different definitions. To describe the operating system on a personal computer, specify Mac or Windows. The dictionary has these definitions of PC: past commander, Peace Corps, percent, personal computer, petty cash, picocurie, piece, police constable, politically correct, post commander, post consumption, postal card, Presbyterian church, price current, prince consort, printed circuit, privy council, and professional corporation.

part time

, part-time Two words when a noun. Hyphenate when used as a compound modifier. Example: Harrison goes to school part time, and Pena has a part-time job.

percent

One word spelled out unless in tabular or chart form. It takes a singular verb when standing alone or when a singular word follows an of construction: The teacher said 60 percent was a failing grade. He said 50 percent of the membership was there. Use figures for percent and percentages: 1 percent, 2.5 percent (use decimals, not fractions), 10 percent, 4 percentage points. For a range, 12 to 15 percent, or between 12 and 15 percent. For amounts less than 1 percent, precede the decimal with a zero: The cost of living rose 0.6 percent.

Ph.D.

Preference is to spell out; if you do abbreviate, use periods. Examples:

He has a doctorate in educational psychology.
Jim Smith, Ph.D.

phone numbers

Use parentheses around area codes and a hyphen between the prefix and the extension. Example: (503) 555-5555. In print, for 541 phone numbers it is not necessary to use parentheses. Example 541-463-3000. On the Lane website, all phone numbers should use parenthesis around the area code and a hyphen between the prefix and the extension. Example: (541) 555-5555.

point of view

First-person (I, we, us) and second-person (you) are recommended for web pages, advertising, other marketing publications, items with the writer's byline and in quoted material. Third-person (he, she, it, one, they) is more formal and is used in most academic and journalistic contexts to create an aura of objectivity.

postsecondary

One word, no hyphen.

professional technical

Two words, no slash, no hyphen.

program names

Lowercase unless part of a formal name. Examples:

Graphic Design program
Lane Honors Program
Assessment Fellows Program

program update portal

Lowercase. This is a compound common noun.

project and initiative names

Lowercase unless part of a formal name. Examples:

The Peace Makers Project is made possible through donations.
The bond project is half completed.

punctuation

For recommendations and helpful tips on punctuation, see the section called "Punctuation Tips."

Q

quarter, term, session: These are lowercase unless part of the formal title of a publication.

R

reference works

Capitalize their proper names. Do not use quotation marks around the names of books that are primarily catalogs of reference material. In addition to catalogs, this category includes almanacs, directories, dictionaries, encyclopedias, gazetteers, handbooks, school yearbooks and similar publications. EXAMPLES: Congressional Directory, Webster's New World College Dictionary, the AP Stylebook. But: "The Careful Writer" and "The Elements of Style." See the bibliography for the principal reference works used in preparing this book.

report titles

Do not use quotation marks around titles of reports; consider them primarily as reference works. Examples:

Year Seven Self-Evaluation Report.
Governance Manual or Governance System Manual - Either acceptable.

rooms

Capitalize the names of specially designated rooms: Blue Room, Lincoln Room, Oval Office, Persian Room

room numbers

Use figures and capitalize the word room when used with a figure. Example: The meeting is at the Mary Spilde Downtown Center in Room 202.

S

sentence spacing: Use only one space between sentences.
sexist language: Instead of using "he" to refer to an abstract person, use another noun that is not gender-specific. Example: Instead of saying, "If a student wants to add a class, he should register using ExpressLane," it would be more inclusive and accurate to say, "If a student wants to add a class, the student should register using ExpressLane."
slash: Acceptable in descriptive phrases such as 24/7 or 9/11 , but otherwise confine its use to special situations, as with fractions or denoting the ends of a line in quoted poetry.
spacing after a period: Use only one space after a period.
state names: Spell out the names of states when used in a sentence. Separate city and state names with commas. When writing a complete address with zip code, use the two-letter Postal Service abbreviations for state names.
strategic plan: A generic report title; lowercase.
subcommittee: One word, no hyphen. Lowercase when used with the name of a body’s full committee: Ways and Means subcommittee. Capitalize when a subcommittee has a proper name of its own: the Senate Permanent Subcommittee on Investigations.

T

team names

Capitalize when part of a formal and ongoing college committee. Examples: Executive Team, Assessment Team. A team of faculty, staff and administrators will discuss the issue. Formal college teams:

Assessment Team
Classified Professional Development Team
Emergency Planning Team
Facilities Management Team

technology

If referring specifically to computers, use the word "computers" rather than "technology".

time

Use figures, except for noon and midnight. Use a colon to separate hours from minutes. It is not necessary to include zeros in full-hour times. Use a.m. and p.m. without capitals and with periods. Use an en dash with no spaces to depict spans of time. Example: The workshop is 8:30 a.m.–5 p.m. on Tuesday and there will be a break for lunch from noon–1 p.m.

Titan

Capitalize the word "titan" when used to refer to Lane students or our mascot, ex: "Congrats on commencement, Titans!" or "Come meet Ty the Titan." Also capitalize it if you're referring to the race of ancient Greek gods, Saturn's largest moon, or really any other use you can think of.

titles, events

Capitalize but do not enclose in quotes well known recurring events. Examples:

Academy Awards
Fall In-Service
Spring Conference

Otherwise, capitalize and enclose in quotes: book titles, computer game titles, movie titles, opera titles, play titles, poem titles, album and song titles, radio and television program titles, and the titles of lectures, speeches and works of art.

titles, people

In general, confine capitalization to formal titles used directly before an individual's name. Lowercase when not used with a name, or following a name. Capitalize formal titles of office when they precede a name, but not common job titles. Examples:

President Mary Spilde; the president
Tony McCown, chair of the board
manager Mike O’Neal
Executive Dean Jennifer Frei
Jennifer is the executive dean who oversees student affairs.

titles, composition

Capitalize and enclose in quotes principal words, including prepositions and conjunctions of four or more letters, of books, computer games, movies, plays, poems, song, radio and television programs, performance shows, lectures, speeches, works of art. Capitalize but do not enclose in quotation marks publications that are primarily catalogs of reference material such as the Bible, college catalog, class schedules, directories, handbooks, etc.

U

underlining: Avoid the use of underlining because it is distracting and looks unprofessional.
URL: Acronym for "Uniform Resource Locator" or Internet address. Lane's URL, or domain name, is www.lanecc.edu.
U.S.: Abbreviation for United States. Use only as an adjective. When referred to as a noun, spell out. This is one of the exceptions to the general rule against using periods in an abbreviation. Example: Maria is teaching us about the United States in her U.S. History course.

V

vision statement: Lane's vision statement—Transforming lives through learning—is recommended for use on Lane publications.
voicemail: Use the term as one word.

W

web: Short version of World Wide Web. Lane uses 'web' lowercase in all instances, other than in headlines or at the beginning of a sentence.
web page: Two words.
website: One word.
who vs. that: Who when referring to humans or named animals. What when referring to inanimate objects and animals without a name.
white space: For printed publications and web pages, white space is essential to readability and making readers comfortable. For web pages, advertising and brochures, at least 20 percent of the layout should be white (blank) space. Rather than using web pages as file drawers to be filled to capacity, think of them as rooms where there should be some space to move around.
-wide: No hyphen. Some examples: citywide, nationwide, collegewide
Windows: Capitalize when referring to a computer operating system since it is a proprietary name.
ws: Capitalize when referring to a computer operating system since it is a proprietary name.

Y

years

Use figures. When a phrase refers to a month, day and year, set off the year with a comma. Use an s without an apostrophe to indicate spans of decades. Years do not have to be spelled out when they begin a sentence like other numbers do, but are awkward, so try to rewrite the sentence. Use an en dash to indicate continuing or inclusive dates. Examples:

February 24, 2015
2015-16 (not 2015/16 nor 2015-2016)
1990s (not 1990’s)
the roaring ‘20s

Z

zip code: A comma is not necessary between the state name and the zip code. In the Lane address, the zip code extension number is usually optional. Example: Our address is Lane Community College, 4000 East 30th Avenue, Eugene, Oregon 97405.