Advertising, Brochures, Posters, and Other Marketing Publications
All Lane marketing materials must be approved by Marketing and Public Relations before publication. For more information, see our Creating Advertising information or contact Rebecca Long, Director of Marketing and Strategic Communication, 541-463-5828.
Lane's Marketing and Public Relations department has cameras available for use by other departments on projects related to marketing or public relations. For information, contact Rebecca Long at 541-463-5828.
Lane Brochure (Viewbook)
Lane's recruitment brochure provides an introduction to Lane and an overview of Lane programs and services. For copies of the Lane Viewbook, contact Rebecca Long, Director of Marketing and Strategic Communication, 541-463-5828 or Office of Admissions at 541-463-5678.
The Weekly Newsletter
If you have news about a program you want to promote, tell Lane staff with an announcement in the staff newsletter. See the Lane procedure for submitting requests to be included in The Weekly.
The Office of Admissions has banners, display panels, display materials, and table covers that may be used for event exhibits. To borrow these materials, contact the Office of Admissions at 541-463-5678 or email@example.com
Logo and Graphic Standards
Lane has rules designed to protect the integrity of the Lane logo and graphic standards to promote the quality and consistency of Lane publications. For more information, see the Lane Logo & Graphic Standards.
News Releases and Public Service Announcements
Marketing and Public Relations has photographs of students and campus for use by Lane departments in their printed publications and web pages. If publishing photographs where students will be identifiable, a photo release form must be used. Access downloadable photos.
Marketing and Public Relations has a variety of inexpensive items for giveaways at events. Promotional items containing the Lane logo include things like balloons, pencils, key chains, mini-radios, highlighters, lapel pins, coasters, and decals. If you have an upcoming event and would like to request promotional items, contact Rebecca Long, Director of Marketing and Strategic Communication, 541-463-5828.
Lane staff who are giving presentations and would like Lane marketing materials for distribution, or assistance with key messages may contact the Lane Public Information Officer (PIO) at 541-463-5850.
Community organizations that would like a Lane speaker for their next meeting or event may contact the Lane PIO at 541-463-5850.
Lane's website is an important source of information. For information about webpage design standards, see Web Services.
Writer's Style Guide
Lane's style guide was created to assist staff in producing consistent, high-quality written materials reflective of a quality educational institution. The Writer's Style Guide offers tips on correct use of punctuation and writing for marketing publications and web pages.