Please peruse below for a number of marketing and communications resources to help you with promotion, events, and more! We appreciate you adhering to brand standards and legal requirements, like photograph permissions, copyright laws, and accessibility requirements (see Marketing COPPS). As always, if you need help don't hesitate to ask through our Marketing Project Request Form.
If you take photos for college use, you must have subjects sign our Photo Release Form on SoftDocs. Learn more about our Photography best practices.
We'd be happy to help with:
- Professional photos of Lane campus and students for flyers, web pages, or other graphic design needs. (You can also check out our Google Album!)
- Portraits of the president, vice presidents, and members of the board of education for news media requests
- A professional head shot for the LCC directory or other work needs.
Want to make a video to help promote your program or department? Please contact Media Services.
Photo/Video Release Form
When taking photographic or video images that are intended for promotional use by the college, releases should be obtained from subjects who will be recognizable. This procedure applies to images to be used in printed publications, displays, videotapes, on Lane's website, and in any other formats. Be sure to follow FERPA guidelines on student photos and videos:
By filling out a release form, subjects authorize Lane to publish their likeness in Lane materials. It is the responsibility of the department publishing an image to have the necessary releases on file. Release forms are also necessary when publishing testimonial statements when their name is being published.
Releases are not required when photographing people in a public place, such as walking across campus or attending a Lane graduation ceremony. If subjects are prominent in an image that is shot at a public space or event and it is anticipated that the photographs will be used in a highly conspicuous way (such as on the cover of a publication or on a prominent web page), then it is advisable and courteous to obtain a signed release from these subjects when possible.
- Photo/video online release form (Subject must have an L Number)
- Photo/video PDF release form (for printing only, not fillable)
Note: whenever possible, if photo use might identify someone as a part of a subgroup such as LGBTQ+, certain religions, immigrant status, invisible disability, neurodivergent, or similar, the photo subject should be informed of the potential photo use and provided an opportunity to opt out.
Releases are required when sharing a student's intellectual property, such as photos of artwork.
- Student work PDF release form (for printing only, not fillable)
Video Logos
An adaptation of the Lane logo has been developed for use in broadcast, in video production, and for web-based streaming video. The icon and "Community College" have been modified to provide optimum legibility on the screen. Any video containing the Lane logo, regardless of its intended purpose, must be pre-approved by the Marketing and Public Relations department. Videos must also include accurate captions to meet accessibility standards. Refer to the Lane Logo & Graphic Standards guide for more information regarding the use of the Lane logo in video production.
YouTube
Lane has its own YouTube account which houses video for use on our website and showcases our college to the world. Please abide by the following rules:
- All videos must have accurate captioning
- All videos and their music must respect intellectual property and copyright laws
- Work-related videos should never be posted on a personal account
- Videos not intended for a general audience should be "unlisted" (ex: training videos for specific departments)
- Lane videos must be approved and posted by either the Marketing & Public Relations Department or Media Services
- Lane videos should be appropriately branded with our logo. Refer to the Lane Logo & Graphic Standards guide.
Recruitment
Are you planning to table an event, visit schools, or otherwise recruit students? Wonderful! We'd love to help with resources, guidance, and follow up communications. We offer:
- Tablecloths
- Banners
- Printed materials
- and more!
Fill out this form to request supplies and materials and/or submit a Marketing Request Form for more logistics help.
Advertisement
We cannot finance individual program advertisement, but we'd love to help you stretch your budget with logistics, tracking, graphic design, and practical advice. Submit a Project Request to get started!
Swag
Likewise, our swag budget is limited, but we're happy to help you find affordable, quality swag that fits with our brand. Submit a Project Request to get started!
Our Design and Media Center (DMC) houses student graphic design interns who can help you design signs, flyers, and other promotional materials that look professional and creative while meeting our branding standards. Submit a project request to get started.
Short on time? You can also join our LCC Canva account with your LCC email address (email marcomm@lanecc.edu for access). This will give you access to more stock photos with our educational license and also includes our logos, colors, and fonts. Be sure to review our Lane Logo & Graphic Standards before you start designing.
Marketing maintains two presentation templates you can use when presenting to external audiences:
- Dark Background - best when used online or on a tv screen.
- Light Background - best when used with a projector.
To use either, open the presentation, go to file, and then save a copy. Use the layout tool to change the slide layout.
Please use our signature generator to help you generate a branded, professional signature.
Lane's primary web presence is found at www.lanecc.edu. Web Services provides administrative/technical support, web editor resources and support, and also works to keep Lane's web presence accessible, user friendly, and a valuable information tool for the college.
The Web Team provides administrative/technical support, web resources and maintains the college web presence. Please contact us for any assistance you may need with Drupal and the LCC website.
Articles and other information about the Lane website and web team activities are on the Lane Web Team blog.
Accounts which have not been accessed in at least one year may be deactivated.
For a quick update, to become a web editor, or to get analytics, please contact Claire Graman
To request a larger web remodel for your department, please fill out the Project Request Form.
Historical Sites
Marketing COPPS
- Advertising
- College Address and Letterhead for Personal Correspondence
- Editorial Communications
- Lane Weekly
- Logo
- Marketing and Public Relations
- Name Change: Department or Service
- News Media Relations and College Spokespersons
- Print and Digital Marketing Procedure
- Printing: Stationery, Business Cards and Note Pads
- Public Records Request